3D Object Tracking
IT Researches leads the industry in 3D object tracking technology. Through a combination of feature tracking, visual odometry and edge-based tracking, our technology is able to track and augment real-world objects, rather than simplistic 2D marker configurations.
3D object tracking opens new opportunities in Augmented Reality: machinery components can be annotated with digital information, consumer goods can be augmented with additional product information or promotions, and digital entertainment can be blended naturally into the real world.
IT Researches has most recently integrated both feature-based tracking and edge-based tracking into a highly robust system known as hybrid tracking. This configuration delivers even higher accuracy and robustness by combining the strength of both approaches.