In order to achieve convincing levels of realism with Augmented Reality experiences, it is crucial to mimic the lighting conditions of the environment in which the content resides. As human beings, we are keenly aware of objects that do not behave correctly with regards to lighting and these objects are immediately perceived as unnatural. The shadows of virtual objects should project in the same direction as the shadows of real objects in their vicinity, and similarly so for reflected light.
IT Researches ’s coherent lighting technology can estimate the lighting conditions of a scene in real time and in turn translate these conditions onto virtual objects within the scene. The result is an Augmented Reality experience in which the virtual content appears natural, with lighting conditions consistent with that of the surroundings. IT Researches ’s Dynamic Illumination technology operates in real-time to reflect changing lighting conditions of a real-world environment.